Nothing is more frustrating than sitting down to write a blog post, broadcast on Periscope, Blab or Meerkat, or even write an email for your subscribers and realize that you have absolutely no idea what you should talk about. Seriously, the struggle is real. However, there ARE a few places you can go for ideas or just to get inspiration. Check out this list of ten ways to generate content ideas.
- Use Twitter’s advanced search.
Twitter’s advanced search is pretty convenient. Use it to do keyword searches to find out what’s being tweeted around specific topics. You can also select the check box at the bottom that allows you to search specifically for tweets that are questions. How powerful would it be to answer someone’s Twitter question in a blog post or Scope and then tweet them the link?
- Google searches.
Try doing a search for “keyword” + FAQ to pull up lists of all the most frequently asked questions that are being asked around a specific topic related to your niche. You could also search for blogs that are writing on that topic. Now, I’m definitely NOT suggesting that you plagiarize someone else’s work, but there’s nothing wrong in seeing what’s being written on a topic and then writing about it from your own perspective.
Interviewing doesn’t have to be overly complicated.
I just had someone reach out to me because they’re writing a blog post answering the question, “what’s the one piece of advice you wish you had had when starting your business?” Why not do something similar? Reach out to people on Twitter or LinkedIn asking a simple question and take a poll of the various answers you get for your blog.
You could also do a longer interview with someone and put the full transcript into a blog post. You could broadcast (and record) the entire interview using Periscope or hold the interview on Blab. You could even use the replay as a lead magnet on your website.
- Book review.
Have you read an especially good book lately? Talk about it in your blog, in your podcast or on Periscope!
- Personal topic.
Share something personal, even if it’s unrelated to your business. Did you have an experience that you think would help your followers to better relate to you?
- Try using Portent’s Content Idea Generator. Many of them may be silly or completely off, but it’s a great way to generate ideas!
- Create a long list.
Chances are you’ve seen list posts as you were doing Google searches coming up with ideas. Instead of having a top 5 or top 10 list, try compiling a top 50 list. Not only will you be creating more detailed content for your audience, Google will love it as well and be more likely to rank it higher in the search engine.
- Ask a business associate for ideas.
Sometimes it can be tough to come up with ideas on your own. However, chances are that you have a mentor or friend who works in your same industry that you could bounce ideas off of.
- Poll your audience.
Ask your email subscribers, Facebook fans or Twitter followers what their biggest pain points are or what topics they are most interested in learning about. You could also hold a Q&A session on Periscope and keep track of the questions your audience is asking. Those would make great blog posts down the road (or topics for a more in-depth Periscope broadcast).
- Follow a tweet chat.
If you think about it, tweet chats are a gold mine for blog content, and it doesn’t even have to be your own chat. Chances are you’ll be able to find a tweet chat happening in your industry. Keep track of the questions being asked. They will make great blog posts or topics for social media discussions!
Inevitably, when it’s time to sit down and create content I can never think of anything. It’s really important to write down ideas as they come to mind so you’ll have topics and titles ready when you are. I recommend keeping a running list in your phone (since you probably have it on you the majority of the time anyway). You could also generate a bunch of ideas at one time during a brainstorming session using any of the ideas above.
How do you come up with ideas for new content?