We all want more web traffic. Website traffic means more eyes on our products and services and, hopefully, more sales. So let me ask you, how much time and money do you invest in driving traffic to your site? All too often, we get so bogged down in the day-to-day operations of our business that we forget to take a step back and think about what we can do to increase sales or improve efficiencies. Check out this list of 5 simple things you can do to increase your website traffic.
- Get your blog content on Twitter.
I love this tip because it doesn’t have to cost you anything. If you’re sharing your posts regularly with the appropriate hashtags (check hashtagify.me if you aren’t sure what hashtags you should use for your industry) you’re missing out on an easy opportunity for web traffic. Share your blogs with images for even more attention, since images on Twitter get 18% more clicks, 89% more favorites and 150% more retweets. Bonus tip: put your free offer/opt in on Twitter with an image to grow your email list.
- Put your blog content on Pinterest.
Unlike Twitter, where the lifespan of a tweet is 30 seconds, the average lifetime of a pin on Pinterest is typically 4-6 months. This means that if you set up a board on Pinterst (with keywords) and post your blogs with descriptions (using appropriate keywords in the description), you can just leave it and let it do the traffic driving for you. This may sound like a lot of work, but if you install the Pinterest button, it’s pretty easy to go from blog to blog, quickly pinning the posts you want. Then you just go back and edit the descriptions. Remember, you do the work up front and then leave it to drive traffic. Note: you WILL need attractive images for this to work.
- Add your URL to your Instagram bio.
If you’re already active on Instagram, an easy way to get extra traffic is to simply put your URL in your bio. If you’re producing great content there, people will be naturally curious about who you are and what you have to offer.
- Offer special deals for your social media followers.
Everyone wants a deal. It’s the reason that sites like Groupon and RetailMeNot are so popular. Start offering special deals to JUST your Facebook fans or your Twitter followers. Give them a strong reason to go back to your site and purchase.
- Promote your blog content on Facebook.
It’s hard to get into the newsfeed. However, if you simply boost your content for $5, you can get in front of a large number of your fans, driving that traffic to your site to read the blog post. There is one caveat to this, however. I would I only do this if you have a targeted following on Facebook. In other words, only do this if the people who follow your Facebook are your ideal clients. If they aren’t, all the traffic in the world won’t convert them to buyers. If they are your ideal customers, however, this gives you the chance to get them back to your website where you can continue showing that you’re an expert in your field and increase the likelihood of converting them to buyers.
Now, you might have noticed that three out of these five tips are contingent on you having blog content. If you don’t have a blog, I highly encourage you to start one. Today. Not only does it provide an excellent way to drive traffic back to your site (and, more specifically, your products and services), it also keeps the content on your site new and fresh, and Google LOVES fresh content.
Don’t know where to start? Start blogging about the questions you get most often from your customers. If those questions are being asked, it’s an easy opportunity to create a blog post on each of those questions.