If you’re an entrepreneur, chances are that you wear more than one hat. You may be the CEO, marketing manager, sales director, accountant, bookkeeper, and customer service…all rolled into one. And if you have a family on top of all that…you’re busy!
So the last thing you need is to be wasting time trying to make social media work for your business. Yes, it’s important. Yes, it can be a huge source of business when done correctly. But you don’t have time to waste perusing Facebook or sifting through the newsfeed in Twitter. Check out these 5 simple ways to be more effective and efficient on social media.
Use lists on Twitter to cut the clutter.
Lists are VASTLY underutilized, but they can have a huge impact on your Twitter marketing. Create private lists for your prospective clients and leads you want to engage with further. Create public or private lists of great content producers and influences in your niche that you want to engage with or whose content you might want to curate.
Then pull these lists into Hootsuite streams where you can engage with these people without ever logging into Twitter. Having a stream of content from influencers will give you instant access to tons of great content that you can share with your followers, without ever having to go searching for it.
BONUS TIP: Keep track of your favorite content throughout the week and share your favorite articles in your weekly newsletter, to save yourself time creating content. Chances are this is work you’re doing (or should be doing) anyway. So since the work is being done, pop it into a newsletter and hit send!
Use the right hashtags on Instagram.
This tip actually applies to Twitter as well, although you should stick to only 1-3 hashtags on Twitter, whereas on Instagram it’s completely acceptable to use 15 or more.
Thousands of people are using hashtags to search for different types of content (I would argue they’re using hashtags to search Instagram more than any other platform). However, you want to make sure that the hashtags you’re using on your content are hashtags that your audience is ACTUALLY using to search.
Hashtagify is a great resource for hashtags. Simply enter the main hashtag and it will provide you with the top 10 hashtags related to the one you entered. This saves you time guessing what your audience might be searching for and means you won’t be wasting space on the wrong hashtags.
BONUS TIP: Once you find the right hashtags, group together similar hashtags that you would use to post on your content. Save them in a note on your phone so when you’re ready to post a new picture to Instagram all you have to do is copy and paste the hashtags into the comment section under the picture.
Create more visual content…easily!
It doesn’t matter what social media platform you’re using, you should be trying to make your content as visual as possible. However, I don’t expect you to learn PhotoShop. In fact, don’t. There are a ton of great tools out there for creating content quickly and easily.
My favorite desktop tools for creating images are Canva and PicMonkey. However, if you feel like sitting down and creating an image might be too time consuming try using WordSwag or Rhonna Designs. These phone apps enable you to create BEAUTIFUL images on the go with just your mobile phone.
In addition to using visual images on Facebook, make sure that you’re turning more of your tweets into images. Tweets with images receive 18% more clickthroughs, 89% more favorites, and 150% more retweets, which isn’t surprising when you consider that most of the content on Twitter is still text updates only. Don’t miss this easy opportunity to get more eyeballs on your content.Tweets with images receive 18% more clickthroughs, 89% more favorites, and 150% more retweets. Click To Tweet
BONUS TIP: Create an entire series of content by using the same background (or maybe altering the color somewhat with a filter) and just changing the text.
Share more personal stuff on Facebook.
No, I’m not talking about oversharing or about sharing more on your personal profile. I’m talking about sharing more stuff about your life on your BUSINESS page. People love to engage with businesses on a personal level. It is an opportunity to really connect with someone and see if you have common interests. It humanizes brands that could otherwise be impersonal.
If you’re uncomfortable with sharing personal stuff in your own life at least consider sharing more “behind-the-scenes” images from within your business. Again, this gives your fans an opportunity to engage with you and your staff on a more personal level.
BONUS TIP: Share funny posts related to your business (or maybe stuff that you just know your audience would enjoy seeing). People love connecting with businesses around things they enjoy.
Use apps to engage on the go.
It can be difficult to find time to actually sit down and engage with your community; however, I’m willing to bet you have a few minutes every day where you could squeeze in a little time. Put the apps for the social networks you maintain on your phone and when you’re between appointments, sitting at the doctor’s office, or in transit (not driving, please), pull out your phone and engage with your community. We all have a few minutes of “dead time” during the day and this is a great opportunity to get in some extra engagement with your social media community.
What strategies do you use to cut the amount of time you waste on social media? I would love to hear from you!