All of us want more engagement on social media. I am going to go out on a limb and say that for most of us, getting engagement on the social media giant that is Facebook is probably the biggest goal. However, there are many who are moving away from Facebook because of the decline in organic reach.
Regardless of which platform you select, though, you still need to create content that is going to encourage your audience to engage with you. Check out this list of the top six types of content that encourage engagement from your followers and fans. (Note: these could be used on ANY social media network.)
People love to give opinions! It’s human nature. Ask simple questions like where they are in the world, where they plan to take their next vacation, or what they had for lunch. The keyword there is “simple.” If you ask something that people are going to have to stop and think about before they answer, chances are they will move on quickly.
If you DO have a question that is a little more difficult to answer give multiple choices. For example, if you’re trying to think of what to name your next program or what topic your audience wants to learn more about, you definitely want to offer multiple choices. You can always leave the option open for them to write in their own answers, but you definitely don’t want to require them to come up with original answers.
At the end of the day, people are on social media to be entertained, educated and inspired, and they love to share funny posts that resonate with them. The key when sharing humor is to make sure that it’s relevant to your audience.
Since my audience comes to me for information on social media, social media humor will naturally resonate with them. The post below reached over 700 people organically, which really come as no surprise because who HASN’T wondered how someone found you on Facebook before?! <wink>
Love them or hate them, motivational quotes work on social media. The key is to make them eye catching and use a quote that will resonate with your audience.
If you’re on your desktop, you can create quotes in Canva. They even offer templates for every social media platform and you can use any of the paid features or images for the cost of only $1 (you do have to make any changes and download within 24 hours of the time you pay, however, or you’ll be charged again).
There are also a ton of tools out there for creating images on your phone. Typography and WordSwag are my favorites. Legend is another great app if you want animation. Turn a boring quote into something that’s even more eye catching by using Legend to turn it into a video or GIF.
Post more videos.
Native video has been proven to get more reach on Facebook than any other type of visual content (maybe not every post, but as a whole). Video also performs well on other platforms like Twitter and Instagram.
Because we are a scrolling society and when the video starts to play it catches our eye and makes us stop and look.
Consider adding more video to your social platforms to reach more people and get more engagement. If you’re using Periscope, re-purpose your videos on other social networks.
Post your evergreen content.
Evergreen content is basically content that will be relevant a year or two years from now. Now, I do realize that there will be changes in the market (it’s certainly the case in social media), but for the most part, your content is probably going to be relevant down the road.
An example of content that is NOT evergreen is the post I did recently on Google Plus and whether the writing is on the wall for the platform. This post is relevant to what is going on currently in the market for Google. A month or two from now it could be old news.
Share great curated content.
Finally, share relevant curated content. Chances are you’re staying on top of changes in the market and are aware of news that is relevant to your audiences. As you come across something you find interesting or useful, share it with your audience! Not only will they appreciate the value-add, but you’ll be doing yourself a favor since that’s less content that you have to create yourself!
Using categories to make posting easier
The great thing about categorizing the types of content you want to share is that it actually will make it much easier and save you a TON of time when you’re trying to come up with content to post.
For example, you could establish that on Monday you want to share something motivational (#MondayMotivation) and something from your tip series (in a visual form, of course). Then on Tuesday you want to share something humorous and a piece of evergreen content. Wednesday you’ll share something you found online that’s useful (curated content) as well as a video from Periscope. Just an example of how you could organize your week, but you get the idea.
Knowing that you’re sharing different content from each of these “content buckets” will save you time AND keep your content fresh and unique. You won’t always be posting motivational quotes to your page. You’ll be posting a variety of types of content as well as different media forms (video, links, images, etc.)
Are you posting these different types of content to your social media platforms already? Which gets you the most engagement?