Technology and, more specifically, social media connects us in such amazing ways. I’ve connected with people not only in the United States, but in Canada and even Uganda! How amazing is that? Facebook, the first real social media powerhouse, currently has about 1 billion users worldwide! And 2.5 billion pieces of content are shared every single day. Incredible!
With all that content, though, it’s no wonder that Facebook has had to tweak the
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5 Tips for Using Instagram for Business
As far as social media platforms go, I think Instagram is still elusive for many. It’s not like Facebook or Twitter. It’s similar to Pinterest…but not really. We all know that it’s the coolest kid on the block right now (that could change tomorrow, so beware) but most small business owners aren’t quite sure what to do to utilize it effectively. However, I think everyone would agree that with the rapid growth in 2013 and the growth expected to
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5 Ways to Manage Your Social Media Accounts…Without Letting it Consume Your Life
One of the biggest complaints about social media is that business owners struggle to find time to manage it all. Between Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTube, not to mention a company blog, managing your social media presence is a full time job in itself – and many small businesses just don’t have the time and resources to commit to this monumental task.
I’m not going to lie to you, social media does take time.
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Facebook killed my organic reach…now what?
There’s no one who’s going to deny that Facebook has moved to a ‘pay-to-play’ model. Even Facebook gurus like Mari Smith have agreed that they have seen a decrease in reach. In the past, marketers have tried to ‘game’ the system. For example...
Facebook shows pictures more than strictly text updates so every update was a picture of some kind. Then it appeared that brands' text updates were being shown more, so the switch was made to do more of
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Conquering Your Fear
Have you ever noticed that there are some people who are just born to be entrepreneurs? It’s like they were born with some gene that prevents them from considering the possibility that they might fail, as if they were born fearless. I, I am sorry to say, am not one of those people.
When I decided to start my business, I had many people say, “I hope that works out for you.” Which technically sounds positive but I could HEAR the skepticism in
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5 Things I’ve Learned as a Military Wife…And How They Apply to Business
Hello! This is my first entry on my new site and even though my mission is to help business owners, particularly female entrepreneurs, in the health and wellness industry to grow their businesses on social media…I wanted to start by sharing something a little more personal: my experience as a military wife, the lessons I have learned and how they have helped to shape the way I see business. Here are five lessons I’ve learned as a military
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Sheena White is a social media strategist and copywriter who helps busy entrepreneurs who struggle with selling their products and filling their events to rock their sales copy and social media so they can triple conversions. She helps clients define their ideal client and then, through a combination of savvy social media strategy and killer sales copy, helps them to warm up cold leads and turn them from browsers into buyers. While the road to success hasn’t been easy, it is her enthusiasm, sincerity, and commitment to the success of her clients that has won her loyal fans. In addition to two degrees in English, Sheena has completed John Carlton’s Simple Writing System as well as the Customer Acquisition Specialist Certification and Social Media Manager Certification from Digital Marketer. She has been featured on the podcast Design 101 – Designing your Best Life and is a regular contributor for Social Quant and Business.com.
