You may have heard some buzz recently about the changes Facebook is making for their advertising platform. Truthfully, Facebook is ALWAYS making some kind of change to their ads platform. It makes me want to pull my hair out sometimes. Did you know, for example, that 360 video is coming soon to Facebook ads? If you don’t know what that is look at this post on Mark Zuckerberg’s Facebook page…But I digress.The big change everyone is talking about
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The Deadly Facebook Metric You Shouldn’t Overlook
What metrics do you pay attention to when you’re running ads on Facebook? You probably take note of the number of people your ad is being shown to…and I’m sure you look at the cost per click (CPC) or cost per impression (CPM).But there’s another metric you should be watching as well: frequency.Frequency refers to the average number of times your ad was served to each person.There are two reasons frequency is really important.You’ll seriously
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Top 3 Mobile Apps for Amazing Visual Content
If you’re anything like me, you don’t have a lot of time to sit around creating images (or you don’t want to spend your time that way). The truth is that most of us don’t have a background in graphic design….and yet social media demand more and more visual content today. So what do you do?Use mobile apps!Mobile apps allow you to create incredible images on the go in just seconds. And people respond to them!I posted this image a few days ago. It
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How to Make Your Facebook Marketing Actually Work Part 2
In the last post, I talked about the kind of content you should be creating in order to encourage your audience to engage with you on Facebook.But what if you don’t have a large Facebook fan base? Where should you start?Grow Your Facebook Fan PageThe next step (or the first, if you’re just getting started) is to build a targeted Facebook following.By creating a community on Facebook, you have the opportunity to connect with that audience time
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How to Make Your Facebook Marketing Actually Work Part 1
Are you one of the hundreds (and probably thousands) of people who feel like Facebook marketing is a waste of money? Well, you’re not alone. Every day more people throw in the towel on Facebook. However, it does NOT mean that it isn’t working…it just means you don’t have the strategy part down.In this 3-part series I’m going to give you the exact strategy I use to make money on Facebook (the exact one I use with my own clients)!But first…What
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The #1 Facebook Audience You Should Be Targeting Today
Facebook has far more advanced targeting options than any other digital platform out there, but not all audiences are created equal. In fact, Facebook offers a great tool that allows you to VERY EASILY access the low hanging fruit, the people who are most likely to purchase from you. Watch this short 4 minute video to find out who you need to start targeting today.
Click here to learn more about my Facebook Ads: A to Z training course.
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Sheena White is a social media strategist and copywriter who helps busy entrepreneurs who struggle with selling their products and filling their events to rock their sales copy and social media so they can triple conversions. She helps clients define their ideal client and then, through a combination of savvy social media strategy and killer sales copy, helps them to warm up cold leads and turn them from browsers into buyers. While the road to success hasn’t been easy, it is her enthusiasm, sincerity, and commitment to the success of her clients that has won her loyal fans. In addition to two degrees in English, Sheena has completed John Carlton’s Simple Writing System as well as the Customer Acquisition Specialist Certification and Social Media Manager Certification from Digital Marketer. She has been featured on the podcast Design 101 – Designing your Best Life and is a regular contributor for Social Quant and Business.com.
