This is something you have probably wondered many times...and the truth is, there is no exact formula for how much you should be spending on your Facebook advertising. It could be nothing (although it’s going to make it difficult to get your content – or your page for that matter – found if you don’t advertise at least a little). However, the amount you spend on Facebook ads is going to be entirely dependent on the budget you have to work with.
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2 Quick Tips for Posting to Facebook
In this short video, I will teach you how to find out when your audience is online (the times you should be posting!) and how to get a great, bird's eye view of what content they're responding to the most (and which content Facebook is actually putting out into the newsfeed). Enjoy!
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Why Facebook Marketing Isn’t Working Anymore
Facebook marketing isn’t what it used to be, is it? Organic reach is down (but not out!), promotional posts are being penalized by not reaching the newsfeed as frequently, and now Mark Zuckerberg wants all ads to be timely and relevant, as though they are part of the regular newsfeed content. Facebook marketing has changed and we have to adapt right there with it. So what are some possible reasons your Facebook marketing isn’t working?
Your
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How can I split test my Facebook ads?
Are you one of the many who thinks that Facebook ads just don’t work anymore? Do you feel like they’re only good for getting new likes to your page, but that’s it? If so, you aren’t alone. Many people are frustrated with Facebook advertising and feel that it just doesn’t work for their business. However, have you really done enough testing to know for sure?
You may have heard of split testing. This is the process of comparing one ad against
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How to use website custom audiences to promote your blog posts
Facebook has made it clear that promotional posts will be much more limited moving forward. However, what does that mean for your helpful, informative blog posts that are just there to provide value? Well, it’s hard to say at this point. Facebook has said that users who share just the link (and don’t post and image with a link under it) will be more likely to get that content in the newsfeed, but with this latest update, only time will tell.
So
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4 Facebook Custom Audiences You Should Be Retargeting
According to Salesforce’s State of Marketing 2015 report, 70 percent of the 5,000 marketers polled planned to invest more of their marketing dollars in Facebook this year. Moreover, 84 percent plan to increase or maintain their total advertising spend in 2015.
So what does this mean for businesses that plan to advertise on Facebook? Well, getting really good at Facebook advertising should be a top priority. With so many businesses competing
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Sheena White is a social media strategist and copywriter who helps busy entrepreneurs who struggle with selling their products and filling their events to rock their sales copy and social media so they can triple conversions. She helps clients define their ideal client and then, through a combination of savvy social media strategy and killer sales copy, helps them to warm up cold leads and turn them from browsers into buyers. While the road to success hasn’t been easy, it is her enthusiasm, sincerity, and commitment to the success of her clients that has won her loyal fans. In addition to two degrees in English, Sheena has completed John Carlton’s Simple Writing System as well as the Customer Acquisition Specialist Certification and Social Media Manager Certification from Digital Marketer. She has been featured on the podcast Design 101 – Designing your Best Life and is a regular contributor for Social Quant and Business.com.
