For most business owners, Facebook ads are a dream come true. With 1.35 billion monthly active users on Facebook you can be guaranteed that your ideal client is there, and with the highly targeted ad functionality you don’t have to waste money targeting the wrong people.
Unfortunately, many aren’t getting the conversions they want with Facebook ads. There are, however, a few things you can do to improve ROI and increase conversions. Check out
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How to use Facebook retargeting to increase conversions
Have you ever noticed those ads on the side of the screen when you navigate away from a website? They always seem to know EXACTLY what you were looking at purchasing! <wink>
Those ads are commonly referred to as remarketing or retargeting ads. These ads essentially give brands the opportunity to follow their website visitors around on the internet after visiting their site. This means that if a user has gotten distracted in the middle of a
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How Should You Approach Facebook Marketing in 2015?
What’s the number one website you waste most of your time on? I’d be willing to go out on a limb and say it’s probably Facebook. Granted, I know some have given it up entirely and moved to other platforms – Twitter and Instagram (which, if you’ve gotten, is owned by Facebook). But for the vast majority of us, Facebook is where it’s all. In fact, I just caught myself wasting a few minutes seeing what happened in the newsfeed since I was last on
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5 Ways to Get More Engagement on Facebook…Without Spending a Dime
So I’m sure you’re already aware of this, but the truth is: if you want to be successful at Facebook marketing in 2015 you will have to invest in Facebook advertising. It may be frustrating to hear but it’s the cold, hard truth. However, even though Facebook ads will be necessary to reach your ideal client on Facebook, there are things you can do to increase engagement and build an audience naturally. Check out these 5 tips for growing your
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Facebook is making algorithm changes again…but what else is new?
Well, I doubt you were surprised…but Facebook announced recently that they were once again going to be making a change to the algorithm. The changes will be limiting the number of promotional posts that make their way into the newsfeed. This really doesn’t come as any big surprise: Facebook wants to keep the newsfeed full of great content that their users actually WANT to interact with. And I don’t doubt that it also is motivated by a desire to
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5 Ways to Create Epic Content People Will Want to Share
Technology and, more specifically, social media connects us in such amazing ways. I’ve connected with people not only in the United States, but in Canada and even Uganda! How amazing is that? Facebook, the first real social media powerhouse, currently has about 1 billion users worldwide! And 2.5 billion pieces of content are shared every single day. Incredible!
With all that content, though, it’s no wonder that Facebook has had to tweak the
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Sheena White is a social media strategist and copywriter who helps busy entrepreneurs who struggle with selling their products and filling their events to rock their sales copy and social media so they can triple conversions. She helps clients define their ideal client and then, through a combination of savvy social media strategy and killer sales copy, helps them to warm up cold leads and turn them from browsers into buyers. While the road to success hasn’t been easy, it is her enthusiasm, sincerity, and commitment to the success of her clients that has won her loyal fans. In addition to two degrees in English, Sheena has completed John Carlton’s Simple Writing System as well as the Customer Acquisition Specialist Certification and Social Media Manager Certification from Digital Marketer. She has been featured on the podcast Design 101 – Designing your Best Life and is a regular contributor for Social Quant and Business.com.
