There’s no one who’s going to deny that Facebook has moved to a ‘pay-to-play’ model. Even Facebook gurus like Mari Smith have agreed that they have seen a decrease in reach. In the past, marketers have tried to ‘game’ the system. For example...
Facebook shows pictures more than strictly text updates so every update was a picture of some kind. Then it appeared that brands' text updates were being shown more, so the switch was made to do more of
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