Technology and, more specifically, social media connects us in such amazing ways. I’ve connected with people not only in the United States, but in Canada and even Uganda! How amazing is that? Facebook, the first real social media powerhouse, currently has about 1 billion users worldwide! And 2.5 billion pieces of content are shared every single day. Incredible!
With all that content, though, it’s no wonder that Facebook has had to tweak the algorithm to improve what users are seeing. Yes, it makes it more difficult to get into the news feed, as a business, but such is life, right? It was bound to happen eventually and Facebook is a business with shareholder expectations…they have to meet THEIR bottom lines too. So what do WE do about it? Well, for starters we have to produce great content. No, scratch that, we have to produce EPIC, SHAREABLE content. Content that, even if it only gets into the newsfeeds of a few people, they will HAVE to share it. Check out these 5 ways to produce shareable content.
- Be authentic. In the past, courage in business was defined by being strong and controlled and in charge. Today that has changed. Today courage means being vulnerable and authentic – sharing the ups and the downs, the hardships and the wins. Share the behind the scenes moments in your life, the goofy things you do and the mistakes you make. It will help people to connect with you on a human level, which will encourage them to buy from you.
- Make them laugh. People love to laugh, and while you don’t need to have them rolling on the floor (#ROFL) with every single post, “sharing a laugh” with your fans will help to build connections.
- Create content that is visually appealing. You have a second or two (at best) to catch someone’s eye before they continue scrolling down the newsfeed, so your posts need to be visually appealing. That’s why photos are so popular (a picture IS worth a thousand words). Photos get shared on Facebook far more often than other types of posts, so don’t be afraid to put your text updates WITHIN a picture. WordSwag, PicMonkey and Canva are great options for easily creating beautiful, sharable content.
- Draw on emotion. Motivational quotes are popular because they resonate with people – they inspire, they play on our emotions, and even though some people may feel ridiculous sharing them from a business page….they work! If it makes you feel better, find quotes that inspire from a business perspective.
- Share BIG value. The more value you share with your fans the more they will want to share it with their friends and family online. Don’t be afraid of giving away too much, either. Give value to you fans without the expectation of reward and it will pay off, guaranteed. Even if a fan doesn’t need your services, they can easily become your biggest advocates and refer you to their friends.
So how bout you? What kind of content gets you the biggest response from your fans?