How many emails do you think you get each day on average? 50? 100? Most of us are INUNDATED with email every single day. So what do you do if you’re on the opposite end of the computer and you’re trying to get people to actually OPEN your emails? Well, it all comes down to the subject line. When you’re writing an email to your list, you should spend as much time brainstorming the subject line as you do the content, because without a good subject line your audience may never see that amazing email content.
Use these 7 tips for crafting the perfect subject line.
- Keep it short.
This is more important than ever, as half of us are checking our email from our phone before we ever look at it from a desktop (and most of the mobile viewers are iPhone users). The iPhone cuts off at 35 characters, so if you have a long subject line, it may not even be fully visible on a smart phone.
On top of that, however, research has proven that shorter subject lines have a higher open rate. Not to say that you can’t be successful with longer ones from time to time, but do your best to keep them short and sweet.
- Personalize your subject line.
Add the recipient’s name to the subject line makes that email unique to them and increases the likelihood that it will be opened. Research by Retention Science found subject lines that included the recipient’s first name had a 16% higher open rate, and MailChimp found that personalizing the first and last name had the strongest impact on open rates.
- Use numbers.
People love to open emails with numbers. It has a lot do with the amount of time they’re going to spend reading the information and just simply the fact that they know what they’re getting when they open it.
- Ask a question.
This works really well if your question resonates with the people who receive your email. Try to think of topics that your audience is interested in and then craft a question that they would want to know the answer to. That will increase the likelihood that they will open the email to learn more.
- Create scarcity or urgency.
You can’t use this all the time, but these email subject lines are great when you need your audience to take action…and at least open the email.
- Lead with a headline.
By this I’m referring to the practice of putting the topic right up front. For example, start your subject line with [WEBINAR] or [URGENT] or [Results] or [Limited Time]. The main headline in brackets will be more likely to grab someone’s attention and stand out from the rest of the emails.
- Spark curiosity.
Craft a subject line that makes them want to know what you’re talking about. Things like, “Most common mistake health coaches make” or “The secret to getting more sleep.” Anything that will peak their curiosity and make them want to know more.
Keep in mind that what works for one person may not work for the next. Try different things until you figure out what your audience responds to. Also keep in mind that every email shouldn’t start with a headline or create scarcity. You’re going to have to mix it up to keep your content fresh. But do experiment with things like uppercase versus lowercase. You never know…your audience may respond better to the more casual all lowercase. All you can do is keep testing until you figure out what works best for you.