There is no doubt that the number one rule on social media is to provide value. However, there is no way you can possibly be the sole source of content for every subject in your niche…nor should you! Even the best content producers recognize the value in curating content for their followers. Mari Smith, for example, sends out newsletters with not only her own recent articles, but also other articles that she has found informative or useful in the past week.
Many are under the mistaken assumption that if you provide content written/created by someone else, that you will be sending your fans away for good. However, the reality is that by providing so much great content, from your own blog as well as other sources, you will continue to demonstrate that you are an authority figure within your field – because you took the time to sift through the overwhelming amount of information on the web and provide your best ones to your audience.
So how do you go about curating content for your fans? Check out these top 3 methods for finding content.
You can set up Google Alerts for keywords based upon your niche and the subjects your target audience is interested in learning about. Google Alerts will essentially search the “News” and send you an email for each keyword search with the best results. This is a great way of finding out the latest and greatest within your industry…without having to manually search.
Set aside a period of time each day that you will spend going through this content. Not only will it provide you with industry “news” you can share on your own social networks, it also provides ideas for blog content, information you could include in a tip series, or just information for your own education. Topics like social media are constantly changing and it’s important that you stay on top of everything. Google Alerts allow you to do so in the most efficient way possible.
Have you ever learned about late breaking news from social media networks? I know I have. Heck, I learned that Bin Laden had been killed through Facebook. People are constantly sharing information on social media and it’s a great place to find great content to curate. LinkedIn does this for you via email or you can log onto the site and sift through the articles. Create lists with influencers and other great content producers on Twitter as go-to sources when you need content to share. You can also do keyword searches using the Advanced Search functionality or search for specific hashtags. The Facebook app, Post Planner, is a great source of content that is trending on Facebook and you can create keyword lists for a wide variety of content based on your industry.
Note: If you’re retweeting someone’s shared content on Twitter, I suggest adding a comment so that you add your own voice to the mix. Do you agree with it? Do you not agree? Is there a point that you find especially useful? Don’t just retweet, show that you have read the article and that you are contributing.
Flipboard. This app is great for finding great content when you’re on the go. Designed to provide news in a more visually appealing way than a list view, it also allows you to pull in your Facebook and Twitter news feeds, essentially bringing all your content and social media channels into one convenient location. After downloading to your phone, you simply select from the topics that are of interest to you.
Prismatic. Available as an app as well as online, this tool provides you with content based on your interests. It also sends you updates via email, based on the interests you selected.
The reality is that there’s no shortage of tools to help you find content. The key to curating content is time. In our digital age, there is so much content that finding the time in your schedule to sift through it all is difficult. Setting aside a period of time every day to catch up on your “news” (over coffee in the morning, perhaps?) is essential to establishing yourself as a leader in your niche. It’s also essential if you want to stay on top of any changes or advancements in your industry. Consider it an essential part of your job…one you can’t afford to skip!