Does your Facebook ad targeting consist of the basics: gender, location and age?
Do you feel like you’re never able to convert those new Facebook leads to actual sales?
Do you feel like you’re just generating new “likes” but never doing anything with them?
Well you’re not alone.
The biggest struggle most business owners have is figuring out how to make their Facebook ads actually work for them, turning those likes into actual sales.
Successful Facebook marketing is far more than just the ad you see on your screen. The colorful, eye-catching ad is just a small piece of the equation. To be successful you need to offer something in exchange for users email addresses, you will need to create automated emails to send to your growing list, and have a sales funnel in place to begin making sales.
Each piece is integral to the process, from the lead capture page to your autoresponder series.
I have created this video training series in order to walk you, STEP-by-STEP, through the process of setting up your Facebook marketing sales funnel. I don’t want to overwhelm you with complex advanced marketing techniques so I kept this training as simple as possible while still providing you with all the TOOLS and TECHNIQUES that you need to successfully use Facebook ads and make sales online.
Video 1 – Creating Your Sales Funnel
This video breaks down each piece of the Facebook marketing puzzle and explains each of the tools you need to make your Facebook marketing a success. I will explain what your Facebook sales funnel should look like from the moment you first engage Facebook users to the point of the sale. I will also explain the value in continuing to grow your Facebook community.
Video 2 – Creating an Opt In
In this video, I explain why it’s so IMPORTANT that you have a free offer. I will also provide you with some ideas for types of free offers you can create. I will tell you how to find out exactly what your audience is looking for and will also give you all the tools you need to create professional-looking offers that your audience will love.
Video 3 – Creating Your Email Autoresponders
The series of emails that follow the moment someone becomes a new subscriber can make or break your Facebook advertising efforts. I will walk you through the two different types of email sequences and give you some ideas for creating great sales letters of your own. I will also teach you some simple strategies to INCREASE the open rates for your emails.
Video 4 – Creating Facebook Ads A to Z
This video walks you through every step of the process for setting up your Facebook ads, from the design of the image to the copy that encourages Facebook users to take action. I will show you a variety of ads pulled directly from Facebook and explain pros and cons with each ad. I will also walk you step-by-step through the process of setting up your ads so you will feel confident when the time comes to set up your own.
Video 5 – Advanced Facebook Targeting: Custom Audiences
In this video, I will walk you through each of the custom audiences I believe you should be using to get the most conversions for the least amount. Facebook’s custom audiences are one of the MOS POWERFUL tools you can use to target your ideal client and I will show you just how easy it is to set them up on your own.
Bonus Video – Creating Unpublished Page Posts in Power Editor
Power Editor is a tool commonly used by advanced Facebook marketers. However, I’m going to show you how easy it is to set up unpublished page posts, page posts that you can use to advertise to your ideal client that won’t appear on your Facebook page. Using Power Editor isn’t ESSENTIAL to being successful with Facebook marketing – you can stick to the ads manager if you’re most comfortable – but it is a powerful tool to which I wanted you to be exposed. Not only does Power Editor allow you to easily make unpublished page posts, it also makes duplicating ads and ads sets a simple task, saving you valuable time and make split testing a breeze.
Bonus Video – Facebook Insights
Here I will walk you through the basics of Facebook’s analytics tool to show you what numbers you should be focused on and what numbers are good.