There’s no one who’s going to deny that Facebook has moved to a ‘pay-to-play’ model. Even Facebook gurus like Mari Smith have agreed that they have seen a decrease in reach. In the past, marketers have tried to ‘game’ the system. For example…
Facebook shows pictures more than strictly text updates so every update was a picture of some kind. Then it appeared that brands’ text updates were being shown more, so the switch was made to do more of that…
What I’m going to suggest you do, instead, may blow your mind… and it may not make the powers that be (who are interested in metrics) very happy. But what I suggest is that you stop worrying so much about the vanity metrics like “Talking About This.” <gasp> Yeah, I know it’s hard to do since it seems like it’s ingrained in us.
Instead, focus on creating EPIC content that your fans will WANT to share. I have listed below 20 different types of content that will help to get your fans engaged.
- Funny pictures, related to your business or otherwise.
- Fill in the blank statements that are fun and easy to answer.
- Tips and tricks related to your business in some way, even indirectly.
- Motivational quotes.
- Funny quotes.
- Beautiful, eye-catching images (especially good if you take them yourself of your clients or your business).
- Personal stuff that allows people to get to know you better.
- Insightful infographics that provide value to them.
- Well written, informative articles that provide value to them (seeing a pattern here?).
- News and tips from events you attend.
- Fun questions.
- Funny videos.
- Anything controversial (you may not want to go here, depending on your brand, but controversial news stories can really get people talking).
- Contests.
- Predictions.
- Tips for new tools that your fans would find useful.
- Instgram pictures from your desk or wherever you’re working.
- Movie recommendations.
- Recommendations for services/pages to follow for great content.
- Deals and special offers, because isn’t this the reason everyone really follows a brand?
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Sheena White is a social media strategist and copywriter who helps busy entrepreneurs who struggle with selling their products and filling their events to rock their sales copy and social media so they can triple conversions. She helps clients define their ideal client and then, through a combination of savvy social media strategy and killer sales copy, helps them to warm up cold leads and turn them from browsers into buyers. While the road to success hasn’t been easy, it is her enthusiasm, sincerity, and commitment to the success of her clients that has won her loyal fans. In addition to two degrees in English, Sheena has completed John Carlton’s Simple Writing System as well as the Customer Acquisition Specialist Certification and Social Media Manager Certification from Digital Marketer. She has been featured on the podcast Design 101 – Designing your Best Life and is a regular contributor for Social Quant and Business.com.
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