This is something you have probably wondered many times…and the truth is, there is no exact formula for how much you should be spending on your Facebook advertising. It could be nothing (although it’s going to make it difficult to get your content – or your page for that matter – found if you don’t advertise at least a little). However, the amount you spend on Facebook ads is going to be entirely dependent on the budget you have to work with. Do you have a budget of $5 a day or $100 per month or do you have a sizable budget with thousands to throw at Facebook ads?
The best answer I can give you is that, if you have SOME money budgeted for Facebook ads, there are a few places you should be spending your money.
Not just page likes for the sake of likes, but RELEVANT likes that are made of your ideal client. Know exactly who your audience is and then focus on targeting those people in your advertising. In the end, you’ll have an easier time (and spend less money) converting your fans to customers than you will cold leads, which makes the money spent attracting them to your page worth the investment.
Your Opt In
The other place I would put your ad dollars is in promoting your opt in/lead magnet/free offer/bribe (or whatever else you want to call it). If you have a highly targeted fan base that is over 1k, I would start by promoting just to those people, so you’re not wasting money on clicks for cold leads who are just kicking tires (for lack of a better expression).
You may also want to consider promoting your blog posts (or possibly your motivational quotes if you’re trying to get more eyeballs on your content and you’re just getting started with Facebook marketing. By promoting your blog posts on Facebook, you’re getting your content in front of those who might have missed it in the newsfeed if you just posted organically. I would recommend just focusing on your fan base for promoting this content, since you should have already focused on creating a highly targeted fan base and they have already opted in to receive your content in that space. I don’t recommend posting your blog content for cold leads.
You may also want to consider showing your promoted posts (blog content) to any of the website custom audiences you have set up, since by visiting your site these people have expressed some interest in what you have to offer.
Give it a try
As I said, there’s no formula for the perfect amount you should be spending on Facebook ads, but you can establish where you most want to spend your ad dollars and go from there. Where does most of your advertising budget go?