Are you one of the hundreds (and probably thousands) of people who feel like Facebook marketing is a waste of money? Well, you’re not alone. Every day more people throw in the towel on Facebook. However, it does NOT mean that it isn’t working…it just means you don’t have the strategy part down.
In this 3-part series I’m going to give you the exact strategy I use to make money on Facebook (the exact one I use with my own clients)!
What isn’t working on Facebook?
Spammy sales tactics!
Let me tell you something, no one wants to be sold to directly, so if your Facebook strategy is to just throw links to your products up onto Facebook or just post non-stop sales, you’re probably not making any money on Facebook.
So what is working?
In order for your Facebook posts to sell your products, your posts have to be actually getting in front of audience. What many people don’t realize is that just because you post something to your wall doesn’t mean that it will end up in the newsfeed. In fact, there’s a strong likelihood that it isn’t being seen in the newsfeed at all.
For the past couple years, Facebook has been systematically reducing the organic reach of your posts.
What does that mean?
It basically means that Facebook wants you to pay to put your content in front of audiences. For people who have paid to grow those audiences in the first place, this can be EXTREMELY frustrating.
So what do you do?
Provide content that your audience will WANT to see.
You know your audience better than anyone else, so you should be able to determine what your audience wants better than anyone. However, I’ll give you a few suggestions for the things that my audience likes (and things that my clients’ audiences go for) to help.
People like connecting with businesses on a personal level and Facebook provides an easy opportunity to do that. Share things going on in your life or pull back the curtains and give them a glimpse behind the scenes into your office.
To give you an idea of just how far these personal posts can reach, check out this post that organically reached 1,543 people and had 210 clicks and 51 likes, comments and shares.
I know this one is a little harder for businesses to consider. You may be thinking, “but I sell [enter generic product] for a living, what does that have to do with inspiration???”
Well, keep in mind that your customers are people and that you need to connect with them around things that interest THEM. Granted, certain motivational quotes may work for your business and others won’t, but I’d be willing to bet that you can find some that apply to your business or industry.
Need further proof of just how well they work? This post organically reached 506 people and had 40 likes, comments and shares. Oh, and by the way, I made it in the WordSwag app on my phone in probably two minutes or less.
Facebook works exceptionally well for driving traffic back to your website, so make sure you’re sharing your blog content here with a high quality, eye-catching image. Not only will sharing your own content with links help to drive traffic back to your website, it will also help you to establish yourself as an authority figure in your niche, demonstrate that you actually know what the heck you’re talking about. <wink>
The big question is…what if Facebook doesn’t your blog content in the newsfeed?
Is Facebook advertising necessary to get your posts in the newsfeed?
In my opinion, yes. Unless you have a massive, well-known brand or have already established an active online community (which you probably did BEFORE Facebook reduced the organic reach), then chances are you’ll have to spend SOME money on Facebook ads to get your posts into the newsfeed.
That said, it’s still possible to run Facebook ad campaigns on a budget.
Make sure every time you spend money on Facebook ads you do so with a goal in mind. Click To Tweet What do you want to accomplish? Is your goal just to start getting some engagement with your fans so more of your posts are seen organically? Because if so, that’s completely fine.
A while back, I boosted what I felt was an amazing post that I thought would do exceptionally well…as long as my audience actually were shown the post. I promoted the post for $5 and look what happened…
It took OFF! This post received a ton of engagement on Facebook and helped my entire page get more visibility.
Now, I’m not recommending that you promote your motivational posts. It’s not something I make a habit out of, either.
But this just goes to show that you can promote your Facebook content and drive traffic to your website without spending a fortune! Remember, the better your content, the more it will take off when you promote it. As you can see with this last example, the majority of the people this post reached were reached organically. It just took a little “boost” to help that along.
So what’s the second step of my three-step Facebook marketing process? Stay tuned.