The money is in the list!
You’ve probably heard that phrase 100+ times, but it’s true. You own your email list. You don’t own your Facebook fans. Facebook and other social networks could go away tomorrow. Heck, some ambitious hacker network could take down the social network tomorrow (they break into the government’s website, why not Facebook?). If something was to happen to Facebook, you would lose all those connections, not to mention the investment you made when you built your audience.
How do you move people to your list? You give something away for free!
Now, what this looks like is going to be different for every business. You may want to try creating a video series or a blog series (like this one!). You could try something as complex as a webinar or as simple as a checklist. If you’re a local business with a storefront, it might make the most sense to give away some kind of one-time-only coupon. Whatever you choose to give away, however, it needs to be enticing enough that your audience would be willing to hand over their email addresses in exchange for this offer.
So those are the three steps.
- Grow your Facebook fan base.
- Give tons of great value.
- Move them from Facebook to your list.
And after you’ve moved them to your email list, it’s time to start selling!
However, in order for this to work, there are a few other pieces you need.
You need a landing page specifically for your opt in in order to improve conversions. If you send them to a regular page on your website it’s much more likely that they will get distracted by other things on the page. You want to, instead, take them to a special page that is specifically for converting those leads to email subscribers.
You also have to have an email service provider (ESP) in order to capture the emails. Ideally, you should also create email auto-responders that will be sent out in a specific sequence when someone subscribes to your list.
I would recommend creating anywhere from three to five auto-responders around the same topic. With each email, you’re providing more information on the topic or providing enhanced value in some way. Spend plenty of time focused on the subject lines, because that’s what’s going to get them to open your emails. (Click here for some tips on creating email subject lines that will get your emails opened.)
And the final piece of the puzzle?
Creating your Facebook ads!
It seems crazy that the ads are the final piece to the puzzle. However, in order for your Facebook ads funnel to work, you need all of the other pieces in place.
And there it is! You’ve created your very own sales funnel.
I know it can be overwhelming, but just take it one step at a time.
- Build your Facebook fan base
- Post great content consistently and promote your best content
- Move your fans to an email list with your enticing free offer.