A lot of people get overwhelmed by the idea of writing sales copy. They may feel competent about blogging or emailing their list, but when it comes to actually writing sales letters…. Woah! Forget about it!
However, I’m here to tell you that it is NOT as difficult as you may think. In fact, regardless of whether or not writing comes naturally, you CAN be good at it. In fact, with the right formula, you can even be great at writing sales copy.
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3 Steps to Get Serious About Your Copywriting Career
Are you toying with the idea of being a copywriter? Thinking about starting writing on the side while working your day job? Or are you ready to leave your job and branch out full time on your own?
Let me be honest with you: writing full time isn’t for someone who wants to make a half-hearted attempt at freelance work. It requires real commitment.
And a thick skin. Because not everyone is going to want to hire you. And not everyone is going to
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3 Steps for Writing a Killer About Page
When you land on a new website what’s the first thing you do?For most of us, it’s visit the About Us page (especially if it's someone with whom you aren't very familiar).However, let’s be honest. You aren’t going there to find out the website owner’s favorite hobbies (although that can help you connect with them). You aren’t going to it to find out their favorite colors (yep, don’t really care).You’re going there to find out how they can help
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Sheena White is a social media strategist and copywriter who helps busy entrepreneurs who struggle with selling their products and filling their events to rock their sales copy and social media so they can triple conversions. She helps clients define their ideal client and then, through a combination of savvy social media strategy and killer sales copy, helps them to warm up cold leads and turn them from browsers into buyers. While the road to success hasn’t been easy, it is her enthusiasm, sincerity, and commitment to the success of her clients that has won her loyal fans. In addition to two degrees in English, Sheena has completed John Carlton’s Simple Writing System as well as the Customer Acquisition Specialist Certification and Social Media Manager Certification from Digital Marketer. She has been featured on the podcast Design 101 – Designing your Best Life and is a regular contributor for Social Quant and Business.com.
