What metrics do you pay attention to when you’re running ads on Facebook? You probably take note of the number of people your ad is being shown to…and I’m sure you look at the cost per click (CPC) or cost per impression (CPM).But there’s another metric you should be watching as well: frequency.Frequency refers to the average number of times your ad was served to each person.There are two reasons frequency is really important.You’ll seriously
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How to Make Your Facebook Marketing Actually Work Part 2
In the last post, I talked about the kind of content you should be creating in order to encourage your audience to engage with you on Facebook.But what if you don’t have a large Facebook fan base? Where should you start?Grow Your Facebook Fan PageThe next step (or the first, if you’re just getting started) is to build a targeted Facebook following.By creating a community on Facebook, you have the opportunity to connect with that audience time
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How to Make Your Facebook Marketing Actually Work Part 1
Are you one of the hundreds (and probably thousands) of people who feel like Facebook marketing is a waste of money? Well, you’re not alone. Every day more people throw in the towel on Facebook. However, it does NOT mean that it isn’t working…it just means you don’t have the strategy part down.In this 3-part series I’m going to give you the exact strategy I use to make money on Facebook (the exact one I use with my own clients)!But first…What
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The #1 Facebook Audience You Should Be Targeting Today
Facebook has far more advanced targeting options than any other digital platform out there, but not all audiences are created equal. In fact, Facebook offers a great tool that allows you to VERY EASILY access the low hanging fruit, the people who are most likely to purchase from you. Watch this short 4 minute video to find out who you need to start targeting today.
Click here to learn more about my Facebook Ads: A to Z training course.
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How can I split test my Facebook ads?
Are you one of the many who thinks that Facebook ads just don’t work anymore? Do you feel like they’re only good for getting new likes to your page, but that’s it? If so, you aren’t alone. Many people are frustrated with Facebook advertising and feel that it just doesn’t work for their business. However, have you really done enough testing to know for sure?
You may have heard of split testing. This is the process of comparing one ad against
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How to use website custom audiences to promote your blog posts
Facebook has made it clear that promotional posts will be much more limited moving forward. However, what does that mean for your helpful, informative blog posts that are just there to provide value? Well, it’s hard to say at this point. Facebook has said that users who share just the link (and don’t post and image with a link under it) will be more likely to get that content in the newsfeed, but with this latest update, only time will tell.
So
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Sheena White is a social media strategist and copywriter who helps busy entrepreneurs who struggle with selling their products and filling their events to rock their sales copy and social media so they can triple conversions. She helps clients define their ideal client and then, through a combination of savvy social media strategy and killer sales copy, helps them to warm up cold leads and turn them from browsers into buyers. While the road to success hasn’t been easy, it is her enthusiasm, sincerity, and commitment to the success of her clients that has won her loyal fans. In addition to two degrees in English, Sheena has completed John Carlton’s Simple Writing System as well as the Customer Acquisition Specialist Certification and Social Media Manager Certification from Digital Marketer. She has been featured on the podcast Design 101 – Designing your Best Life and is a regular contributor for Social Quant and Business.com.
