What metrics do you pay attention to when you’re running ads on Facebook? You probably take note of the number of people your ad is being shown to…and I’m sure you look at the cost per click (CPC) or cost per impression (CPM).But there’s another metric you should be watching as well: frequency.Frequency refers to the average number of times your ad was served to each person.There are two reasons frequency is really important.You’ll seriously
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How to Make Your Facebook Marketing Actually Work Part 2
In the last post, I talked about the kind of content you should be creating in order to encourage your audience to engage with you on Facebook.But what if you don’t have a large Facebook fan base? Where should you start?Grow Your Facebook Fan PageThe next step (or the first, if you’re just getting started) is to build a targeted Facebook following.By creating a community on Facebook, you have the opportunity to connect with that audience time
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The #1 Facebook Audience You Should Be Targeting Today
Facebook has far more advanced targeting options than any other digital platform out there, but not all audiences are created equal. In fact, Facebook offers a great tool that allows you to VERY EASILY access the low hanging fruit, the people who are most likely to purchase from you. Watch this short 4 minute video to find out who you need to start targeting today.
Click here to learn more about my Facebook Ads: A to Z training course.
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2 Quick Tips for Posting to Facebook
In this short video, I will teach you how to find out when your audience is online (the times you should be posting!) and how to get a great, bird's eye view of what content they're responding to the most (and which content Facebook is actually putting out into the newsfeed). Enjoy!
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Why Facebook Marketing Isn’t Working Anymore
Facebook marketing isn’t what it used to be, is it? Organic reach is down (but not out!), promotional posts are being penalized by not reaching the newsfeed as frequently, and now Mark Zuckerberg wants all ads to be timely and relevant, as though they are part of the regular newsfeed content. Facebook marketing has changed and we have to adapt right there with it. So what are some possible reasons your Facebook marketing isn’t working?
Your
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How can I split test my Facebook ads?
Are you one of the many who thinks that Facebook ads just don’t work anymore? Do you feel like they’re only good for getting new likes to your page, but that’s it? If so, you aren’t alone. Many people are frustrated with Facebook advertising and feel that it just doesn’t work for their business. However, have you really done enough testing to know for sure?
You may have heard of split testing. This is the process of comparing one ad against
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Sheena White is a social media strategist and copywriter who helps busy entrepreneurs who struggle with selling their products and filling their events to rock their sales copy and social media so they can triple conversions. She helps clients define their ideal client and then, through a combination of savvy social media strategy and killer sales copy, helps them to warm up cold leads and turn them from browsers into buyers. While the road to success hasn’t been easy, it is her enthusiasm, sincerity, and commitment to the success of her clients that has won her loyal fans. In addition to two degrees in English, Sheena has completed John Carlton’s Simple Writing System as well as the Customer Acquisition Specialist Certification and Social Media Manager Certification from Digital Marketer. She has been featured on the podcast Design 101 – Designing your Best Life and is a regular contributor for Social Quant and Business.com.
