Twitter is, in my opinion, one of the most under-utilized social media platforms out there…mostly because people don’t fully understand how to use it effectively to grow their businesses. However, it is one of the best platforms out there for driving traffic to your website, generating new leads, and building your list.
Most of us understand that Twitter is dependent upon reciprocity … in other words, “I will follow you and then you will follow me, in turn.” You also understand that in order to get followers you actually have to post updates, or Tweets, in 140 characters or less. However, after sending out multiple tweets, following all the influencers in your niche, and following back every person who follows you, you still aren’t getting the traction you need. So what gives?
Here is a list of the top 5 mistakes you shouldn’t be making on Twitter if you want to get more followers and create an engaged online community.
1. You’re doing nothing but promoting yourself.
Have you ever been on Twitter and noticed how many tweets go out about products and services? Have you ever followed someone only to receive an invitation to purchase their product? People go to Twitter for the same reasons they go on to other social media platforms – to be entertained and educated. They don’t go on to Twitter to be spammed with nonstop products and services. That’s not to say you can’t ever promote a new product, a special offer, or a service on Twitter. It just can’t be your primary focus. 9 out of every 10 posts should be focused on providing value. (That doesn’t include the tweets where you’re responding to people, by the way.)
When you do choose to promote a product or service on Twitter, make sure you use text that will make it more appealing and personal. Make it clear what’s in it for your customer and how your product or service will help THEM. Remember, people are mostly interested in WIIFM (what’s in it for me).
2. You’re an egghead.
Literally. Your profile literally shows an egg where your head should be. Who would want to follow someone on Twitter that hasn’t even taken the time to upload a simple profile image? Trust me, no one.
3. Your timing is off.
“Timing is everything.” You’ve probably heard that a few hundred times in your life. However, it’s as true on Twitter as it is everywhere else. The Twitter feed is continuously following and if you’re posting really late at night or in the wee hours of the morning, you may be missing out on the times when your ideal client isn’t on Twitter… which means that by the time they get online in the day, your tweets have long since most from the news feed.To put it in perspective, the average tweet has a life span of just 30 seconds. That means if you don’t post when your ideal clients are ONLINE, they’re missing out. So don’t waste valuable tweets for the middle of the night. Pinpoint your ideal client and identify when the best time is to reach them.
4. You fail to engage your audience.
When you start to get a large number of followers, it CAN get more difficult to reply to everyone who tweets you… but you have to try to get to at least SOME people. Make sure that each day you’re reviewing your retweets and @mentions, as well as your direct messages. You may be missing out on the chance to engage with a potential new client.Remember: social media is supposed to be SOCIAL, so don’t just be a broadcaster. Thank people for retweets, respond to questions and comments when people mention you, and keep an eye on your direct messages for questions and opportunities. You never know who’s been watching and may suddenly decide to come out of the woodwork.
5. Using the wrong number of hashtags.
I actually could have made this a number 5 and 6. Number 5 would have been “you fail to use hashtags” and number 6 would have been “you use too many hashtags.”Twitter users use hashtags to search for specific topics using keywords. They’re also a great way to track your own specific content, since you can add your own custom hashtag that no one else is using. They’re a simple way to improve the visibility of your tweets. However, you don’t want to go overboard and use too many hashtags, either. Limit your tweet to just one or two hashtags that are relevant to your tweet or your business
Are you on Twitter? What are your biggest pain points?