With the decline in organic reach on Facebook (if you’ve heard about it once, you’ve heard about it a thousand times), more and more companies are looking more seriously at other social media platforms. Twitter is, in my opinion, one of the best social platforms for initiating business relationships. With no limit to the number of people you can reach (once they are following you), Twitter provides amazing opportunities to expand your reach and, in turn, your sales.
The question is: how do you do this? What strategies should you use to start making sales on Twitter? Check out my top 5 tips for using Twitter to increase sales.
Providing solutions for your audience will help them to trust you and will help to establish your reputation as an authority figure in your niche. Focus on being relatable and providing value to your audience. Answer questions that people are asking you and answer them in a timely manner. I actually recommend adding the Twitter app to your phone so you are more likely to notice if someone asks you a question, allowing you to answer on the spot.
This is such a simple thing and yet it’s so easy to forget. Twitter is a great tool for developing relationships, not collecting followers, but we sometimes get so caught up in the numbers that we forget the key element of engagement.
2. Utilize lists.
Twitter is a fast moving machine and lists give you the means to keep the noise to a minimum and engage with the people you want to engage with more regularly – like your potential customers!
List are a fantastic, often overlooked, tool. They make it easy to connect with key influencers in your niche as well as curate great content. They also allow you to keep track of your prospects and leads, moving potential customers from one list to another as you move them through your sales funnel.
3. Promote your opt in.
You can call them free offers, opt ins, or lead magnets, but the result is the same: a free item of significant value that gets people to opt in to your email list. Twitter is great for driving traffic to your opt in, since it allows you to get that offer in front of a large audience (or at least one that isn’t filtered by algorithms – yet) made up of your ideal clients. It also gives you the opportunity to get people moving through your sales funnel (without having to pay for Facebook advertising).
4. Consider tweet chats.
Many people don’t take advantage of tweet chats, but they’re a great way to engage your audience in real time and provide solutions to their problems. They can take some time to start, however, consistency is key to getting your audience to continually come back to engage with you. As you start growing your audience and the amount of engagement in your tweet chat, you may find you even have opportunities to earn additional money from advertisers who want to get in front of your audience.
5. Twitter advertising.
It’s not a free tool, like the other items on this list, but it definitely offers an opportunity to get a great return on your investment. With far fewer people competing for ad space, Twitter ads offer a great opportunity to promote your business and (especially) your free offer to move people onto your list and into your sales funnel. Will the strong ROI last forever? Probably not. Interest in Twitter ads will eventually catch on and more people will flood the newsfeed. However, for now it presents a brilliant opportunity to grow your business and increase profits.
So tell me, which of these techniques will you be implementing, if any? Are there any strategies you’re finding success with on Twitter?